INCREASING PROFIT: THE ECONOMICS OF PHOTOGRAPHY
You're an artist, a photographer, an artsy fartsy type. Business and economics don't turn you on. You'd rather talk about f-stops or composition. When the law of diminishing returns, opportunity costs, supply and demand, scarcity, the Laffer curve and division of labor are discussed, your eyes gloss over and you look for a way out of the conversation. I understand. Economics can be a dull topic, but running your business is all about economics. So, it about time you learned! But don't worry, I won't bore you with charts and graphs or complicated equations. In fact, we're going to have fun and I'm going to liberate you with some simple economic principles that will guide you through every decision you ever make (business, life and artistic).