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Improving Your BATing Average: Behaviors, Attitudes and Techniques to Becoming a More Creative Photographer and Successful Business Person
All of us desire to run a successful business. But running a successful business requires more than just desire. Even the ability to take great photographs will not ensure your success. Being successful requires understanding the behaviors, attitudes and techniques involved with being an entrepreneur. Stephanie will discuss what it means to have the right attitude about your business and the industry, supporting those attitudes with certain behaviors, and following through with specific techniques. Combined together, these three areas will help you achieve your goals of having a successful business and being a professional photographer.
The Art of Business
Running a photography studio of any size is much like running any other business. Using his knowledge from his MBA, his own business experience and his extensive reading, Fundy will take you through a step-by-step business growth system for the artist in all of us. Fundy will tie in fine art albums, canvases and prints to round out a nuts and bolts selling process that even the timid can reproduce.
FUA For Wedding Photographers
Sergio will talk about what he thinks makes other photographers amazing and how we can all apply it to our photography.
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Based in Tucson, AZ, Sergio photographs weddings all over the United States and Mexico. At every wedding his goals are to capture badass photos and make the couple feel exceptional. He has been invited to participate in workshops and conferences in the U.S., Mexico, Brazil and Europe. Sergio graduated as an electrical engineer and worked as such for many years. After his brother’s 2003 wedding he decided to become a wedding photographer. It was this event that unexpectedly revealed how much fun wedding photography could be. His images have received multiple awards from many prestigious organizations. Sergio was also proclaimed “Best Wedding Photographer in the World” by his mom.
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How to Tap into an Endless Source of Creativity While Maximizing the Beauty, Sincerity, and Individuality of Your Art
How’d They Do That?!?!?
From the in-between to the hero image, Dave and Quin will share their tools, tips and tricks they’ve learned along the path to creating imagery of passion, moment and light.
Who are DQ? Quin’s Chic, Dave’s a Geek and together they are the visual artists behind DQ Studios and co-creators of Motibodo keyboards for Adobe Lightroom and Photoshop. When not making plans to save the World, they love spending time with their boyz shooting hoops, chasing pucks and loving hard.
Jerry Ghionis is proud to present a “Greatest Hits” collection of favorite tips, tricks and techniques used throughout his entire career. Jerry will show you how to effortlessly evoke emotions from your subjects, then combine that with right light and pose creating images that look natural yet glamorous. Jerry will explain how he shoots through the eyes of a loved one for more emphatic and powerful story telling. He will also showcase some of his latest, greatest images including some created at his own wedding!
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Renowned for turning the ordinary into the extraordinary, Jerry will share some of his recent and best examples of how to bring out the best in a testing and challenging environment. After this seminar you will never complain about having to work with an ordinary location ever again. Jerry is relentless in giving you as much information as he can. You will be inspired, challenged, educated and entertained by one of the industry’s brightest stars.
As photographers, we must understand what moves us in order to harness the energy that surrounds us. Jacklyn will discuss letting go of all doubts, being inspired by your surroundings, and shooting with your heart to create images that are honest and unique. Learn to enable your clients to relax and be themselves while trusting yourself to be inspired in the moment.
Customer Service and the Client Connection to Increase Your Profits
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The ability to connect with a client isn’t just a convenient skill to have. It can dramatically affect the bottom line of your business. Instead of providing vague theories on the importance of “selling yourself”, Melissa will discuss step-by-step suggestions for creating an instant bond with clients using body language and other highly effective techniques. From initially booking a client, to ensuring healthy sales following a session or wedding, and easily resolving any complaints that may arise you’ll be left with a set of business skills you can combine with your artistic talents for a killer combination.
With current technology in the photographic industry, you need to stand out from your fellow photographers. Everyone has the same equipment and software actions. Take your work to the next level! Michael Greenberg, the multiple WPPI award winner, presents this unique opportunity on 3D lighting. Michael will discuss how he creates studio-quality light with just one on-camera flash in any condition, at any time, throughout the wedding day. You will learn how to get studio quality lighting for portraits, groups and weddings with the same equipment you have right now. No soft boxes, no stands, no heavy equipment. Just your one or two camera flashes! Michael will include real-life demonstrations and explanations of the technical aspects of these new methods. When you see the before and after images you’ll freak out!!
How to Run a Business Out of a Suitcase
Ben and Erin live in the San Francisco Bay Area but they seldom actually take any photos there. Their lives are spent in familiar airports, random hotels and everywhere in between. They will share their experiences of how they have incorporated a “Fearless” attitude toward being wedding photographers. Being unconventional has made all the difference in their ability to book weddings without relying on the support of other wedding vendors, coordinators or traditional advertising. It’s not an easy way to run a business but, for those with a spirit for travel, it’s hard to imagine living any other way.
How Can We Photographers Learn to Create a Complete Video in One Hour?
Better question…how do we shoot video? Joe will show you how to press that dreadful/scary record button on your DSLR and make a video. From shooting, video composition and editing we will finish the video on the spot. You will see how to make the “Same Day Edit” music video in just a few minutes. You will go home with the tools to double your business in 2012 using video.
The Power Of Light in The Digital World
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Understanding and controlling light quality is at the core of all Tony’s presentations. Attendees will take a look at some of Tony’s most effective and successful pictures and learn how to see a unique perspective and not be afraid to push the limits of their experience and talents. Tony will discuss all types of lighting and its tools in depth. Lighting tools include portable flash, studio strobes, sunlight and ambient light. Lighting applications include additive, subtractive, reflective and transmission. Tony always spends time discussing Light Quality as well as Light Quantity and how Light Direction plays a significant role in the resulting mood of an image.
Raising the Bar for a New Generation
Mexico is a very traditional and conservative country and its photography is not an exception. We come from a culture that regards wedding photography as the perfect portraiture of two persons posing like statues in front of a camera. That was it. It has been less than three years since the four of us met and started looking outside the box and outside our country to push the limits of our way of shooting weddings. Suddenly, we realized, this constant and constructive challenge among friends is changing the way many people in Mexico are viewing wedding photography. We are making a difference in our country and we won’t stop. We are up to the challenge.
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